Key audience facts

The Sun:

  • Read by 8 million people Monday to Saturday
  • Over 3m copies are sold every day
  • 44% of Sun readers are women
  • Reaches 1.25 million women with kids every day
  • 22% of readers are 16-34 men

 

News of the World:

  • Read by nearly 8 million people every Sunday
  • Over 3m copies are sold every Sunday
  • 19% of readers are women with kids
  • 16% of all adults in the UK read it

 

Listening To Our Audience

We spend time listening to what our audiences want and in particular, how they respond to the content we create for them. Below are a series of voxpops that give you a flavour of our audience and the diversity of their content needs.

'Consumer Eye'

Consumer Eye, a quarterly survey of over 3,000 readers provides an insight into consumer confidence, views on the economic outlook and current and future purchase intentions.

 

The size and frequency of Consumer Eye provides advertisers and media agencies with one of the most comprehensive and up to date consumer surveys available.

 

More About Our Audience

Here are a selection of research studies that News International use to deliver better insights for clients:

 

  • UK Heartbeat Reader Panel

    A Panel of more than 10,000 popular and mid press readers who we can talk to about anything from their views on the news to advertising awareness.

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  • Touchpoints

    The IPA TouchPoints survey looks at how consumers are spending their time in todays multi-media world, offering a week in the life picture on both consumer and media behaviour.

  • NMA

    The NMA is an independent body whose remit is to demonstrate newspapers' effectiveness to advertisers. We also utilise syndicated industry surveys of NRS and TGI, to further enhance our understanding of UK consumers and their interaction with media and with brands:

  • NRS

    NRS provides an estimate of the number of readers of a publication and the type of people those readers are in terms of demographic and lifestyle characteristics.

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